Beauty in Battle
It’s killing over 670,000 women every year. And now it’s going to kill your business. We are the proven absolute most effective cure provider for both.
What is the Cure? Attention.
The fight to find a cure for breast cancer is losing the public’s attention. And without attention, your company is also dying.
The Power of Killer Boobs™
Imagine having sole exposure and partnership with Killer Boobs™, a newly trademarked company that will bring your company hundreds of millions to potentially billions of views annually while at the same time saving women’s lives and providing them with the critically necessary tools they will need while fighting for their lives.
Now imagine that, due to trademark and infringement laws, this incredible success cannot be duplicated not just by your competitors but by any corporation. Ever.
Your corporation can corner a part of the advertising and marketing world legally, ethically, and morally… and the world will LOVE YOU for it.
A Once-in-a-Lifetime Opportunity
Now imagine the nightmare of dismissing this opportunity and your competitor takes full advantage of it. It’s not just a loss of opportunity; it’s a loss of position, sales, profits, and possibly your business.
Your company was not just randomly selected to receive the opportunity to partner with Killer Boobs™. There are literally thousands of companies that we could have approached. But our team carefully selected only a few hundred companies that we believe would be an amazing fit to our goal, and we would be honored to share the journey, spotlight, and incredible success with you.
An Exclusive Sponsorship
Any of these companies can take advantage of this amazing opportunity and sponsor Killer Boobs™, but we only have ONE opening for a sole sponsor should a corporation want all the benefits for themselves. Once that partnership availability is filled, we won’t have any space for co-sponsors.
The Power of Attention
What was it that grabbed your attention to WANT to read this proposal? Keep in mind that if you don’t think this type of marketing campaign can catch and keep people’s attention, remember this: it did yours. By the time you are done reading this, you will only have one question:
How do we get involved?
Fact:
- On average, people see 100 ads daily.
- People only remember about 5% of the ads they saw at the end of the day.
- That number drops to nearly 0% by the following day.
That means your potential customers have been so overwhelmed by advertisements that they have become immune and numb to your ads. As a result, you are wasting potentially tens of millions of dollars on your ad campaigns!
The Problem With Traditional Advertising
Let me give you some examples:
- The Rose, Cotton, Orange, and Sugar bowls are college football’s biggest bowl games of the year. Each game averages approximately 20 million viewers and costs corporations about $25 million dollars to sponsor. Can you name which corporation sponsored each of the four bowl games last year?
- The NFL’s Superbowl is the most-watched sporting event in the U.S. each year, averaging approximately 123 million viewers annually. As many as 10 major corporations spent between $30 million and $39 million dollars to co-sponsor it. Who were they?
- During the Superbowl, there are between 80-100 thirty-second commercials that cost corporations $7 million dollars to air. Can you recall any two? One?
That is the problem. Corporations are spending tens of millions of dollars for ads that have zero impact on viewers and aren’t getting enough memorable attention.
Creating a Lasting Impression
Wouldn’t it be better to spend money on advertisements and marketing tactics that leave a lasting impression on the targeted viewers, drive them to support your company, and create an eagerness to buy your products?
Now let’s try one last test: by the end of today, tomorrow, next week, and next month, see if you can FORGET our name:
Killer Boobs™.
Your targeted audience won’t be able to either.
The Power of Controversial Marketing
So what’s the secret to the magic? Simple.
Give your target audience what they want and what your competitors can’t. Give them not just a reason to want to see your ad but a deep desire to consume it.
Don’t give them an ad that they won’t remember.
Give them a memory or experience that they want to share!
“There are 3 types of marketing: Bad, good, and controversial. I always want controversial. It allows you to effectively market to those who wouldn’t give you a chance otherwise.”
CEO – Fortune 100. $32 Billion dollars in annual sales.
The Decline in Breast Cancer Awareness
What does your company have in common with breast cancer? Breast cancer awareness is also suffering from the same lack of attention that your company is. Sponsored events are having fewer attendees. People have almost become numb to breast cancer issues.
But before you think that this is the same old breast cancer awareness sponsorship proposal, think again. There has never been anything like what you are about to read.
It has never been done before.
Soon, you will be saying to yourself:
This is brilliant! Why didn’t we think about this?
Challenges Faced by Breast Cancer Awareness Initiatives
The Susan G. Komen foundation is the largest charity for breast cancer. Sadly, due to internal controversies, engagement at their charity events has declined significantly over the years. Recently, they had to cancel three of their major events due to a lack of participation.
Participation in traditional breast cancer awareness activities, such as walks, runs, and community fundraisers, has been steadily declining. This has led to reduced visibility and support for breast cancer awareness initiatives.
The decline could be attributed to event fatigue, where traditional awareness events may feel repetitive or less engaging to the public. Additionally, the rise of digital fundraising campaigns has shifted focus away from in-person activities. Some potential participants also feel disconnected or less motivated to participate in traditional formats.
Advancements in Breast Cancer Awareness
Although advancements have been made in finding a cure for breast cancer, we still have a long way to go. The good news is that with advancements in screenings, breast cancer fatalities are on the decline. The bad news is that women are getting diagnosed with breast cancer at a younger age than ever before.
The Consequences of Declining Participation
As a disastrous consequence, lower participation results in reduced community engagement, less public awareness about breast cancer, and a significant drop in fundraising for research, support services, and education. This decline can also hinder the development of a supportive community environment that encourages regular screenings and early detection.
The domino effect is that a continued drop in participation could lead to decreased funding for breast cancer research, awareness campaigns, and patient support programs. Over time, this could slow down advancements in treatment and hinder efforts to reduce breast cancer mortality rates. Additionally, there may be less public discourse, reducing the chance of early detection and prevention.
A Unique Opportunity for Your Company
But there is another factor to consider, and this is where your company would see phenomenal success.
A “large attendance” for a Breast Cancer Awareness event today is seldom over 2,000 participants. The world record for a breast cancer event was approximately 15,000 participants. How can attendance numbers be so low when an estimated 300,000 women are diagnosed with breast cancer each year in the U.S. alone? This is alarming, as issues that don’t get significant attention tend to suffer a loss of interest. Until there is a cure for breast cancer, we cannot lose sight of that goal.
The Power of Killer Boobs™
The demands of life have drawn away their attention until the struggle for life demands all of it.
It is specifically for this reason that Killer Boobs™ was created. Our goal was to bring attention and focus back to breast cancer awareness.
But not in any traditional way that was proven to be outdated, boring, and fleeting. Oh no. Killer Boobs™ set out to go big. Really BIG. We are going to do what has never been done before. We didn’t want to raise eyebrows; we wanted to get eyes to pop out of their heads.
A Win-Win Sponsorship Model
In order for Killer Boobs™ to achieve our goal, we needed sponsors. But we didn’t want sponsorship to be a one-way street. We wanted a win-win-win situation for everyone involved.
- Corporations win profits.
- Killer Boobs™ wins awareness.
- Those struggling with breast cancer win life.
We set out to create an awareness campaign that will skyrocket in growth. We want Killer Boobs™ to become the most recognized brand for breast cancer awareness. We want the Killer Boobs™ brand to be passionately supported by the masses, and we demand that the companies that sponsor Killer Boobs™ reap the limitless benefits, exposure, and profits as a result that they could never achieve on their own.
A Revolutionary Marketing Strategy
Brace yourself. You are going to really love this marketing campaign strategy so much that it’ll make you ask, how do we get involved with this?
Controversial vs. Risque Marketing
When starting out, the first question Killer Boobs™ faced was, how do you take advantage of capitalizing on controversial marketing?
Simple. You convert “Controversial” into “Risque.” Some people are turned off by “Controversial,” but whether on the surface or deep down, we all know that “Risque” appeals to everyone in some form or manner. Right?
And that is exactly why we chose the Killer Boobs™ name. It is controversial. It is polysemous, eye-catching, easy to remember, tongue-in-cheek, a topic of conversation, and most important, RISQUE!
Controversy sells most things. Risque sells everything!
The Power of a Bold Brand Name
Billionaire Richard Branson said that his best marketing decision was to name his brand Virgin. Although he meant it to convey a sense of newness and freshness, he thought the name would also suggest that they were inexperienced but eager to learn. The adventurous and mold-breaking spirit remains central to Virgin’s identity.
Similarly, when pop star Madonna released her second album “Like A Virgin,” it made her the first female solo artist to sell 5 million copies in the U.S. The title song became a number one hit in multiple countries, solidifying Madonna as a global icon.
Risque Names That Have Seen Success
This type of marketing has caught on in the startup world of small businesses, leading to incredible success through branding with a risque name:
- Sassy Bitch – Wine
- Big Ass Fans – Sells industrial-size fans
- Kickass Cupcake – A bakery
- Eggslut – A breakfast house
- Master Bait and Tackle – A fishing supply store
- Mammoth Erection – Scaffolding for high-rise buildings
- Doggie Style – Pet grooming
- Kum & Go – Gas station
- Hooters – Restaurant
These are just a fraction of brands that have used risque names, but each of these businesses saw phenomenal success that they credit to their bold branding.
Is the World Ready for Killer Boobs™?
Let’s remember that four years ago, Cardi B’s song “WAP” was the best song of the year, won multiple awards, and had the largest opening streaming week of any song in U.S. history.
Yeah, the world is ready.
The Benefits of a Risque Name
Risque names are memorable and attention-grabbing.
- Killer Boobs™ stands out as one of the absolute best, making it more memorable.
- The name is provocative and makes people pause and engage, which is powerful for awareness.
- It breaks the taboo, encouraging people to speak openly about breast health and early detection.
- It creates an emotional impact. The juxtaposition of “Killer” with “Boobs” delivers both humor and boldness to drive the message home in a way that’s approachable yet impactful.
Strategizing the Marketing Plan
So now we had the name based on the success it would project alone. The big question was how we were going to market it?
Understanding the Awareness Gap
It was hard to fathom that the average breast cancer awareness event typically only attracted less than 2,000 participants, especially with over 300,000 new breast cancer diagnoses annually in the U.S. alone.
Based on those statistics, Killer Boobs™ vigorously studied methods of taking a reluctant audience and turning them into eager participants. Thankfully, the Killer Boobs™ answer wasn’t as complicated as originally thought.
Addressing the Core Issues: Awareness & Engagement
There are two critical issues that Killer Boobs™ was designed to address and improve upon. This is where your company would benefit beyond your wildest belief.
1. Awareness Means Nothing Without Engagement
We wanted to take awareness to another level that has never been achieved before. We wanted to include “PERSONAL ENGAGEMENT.”
Why try to coax a few thousand people to attend when you could easily tap into existing events that already have tens of thousands of participants who are willing and eager to support your cause?
2. Finding the Right Events
Killer Boobs™ then set out to find these events:
- Car rallies
- Boat runs
- Motorcycle cruises
- Parades
- Shows and meets
All of these events top the list with as many as 900,000 participants (and growing).
Why do these gatherings have such a following? Simple—it is not a hobby to many engaged in boating, classic, exotic, and muscle cars, and motorcycles. It is a way of life. It defines them. They don’t need coaxing to drive for a cause; they just need an opportunity.
Why This Strategy Works
Due to their exceptionally high popularity, car rallies, motorcycle cruises, and boat poker run events are an incredibly effective way to promote breast cancer awareness. These events serve as dynamic, engaging alternatives to traditional fundraising walks and runs, offering participants a fresh and exciting way to show their support.
These types of events also appeal to different demographics and provide a sense of community and adventure. By tapping into these communities, awareness campaigns can create a sense of novelty and excitement, encouraging more people to participate.
Media Exposure & Publicity for Your Company
By embracing this type of marketing, Killer Boobs™ will attract new participants who would likely not engage in traditional breast cancer awareness events.
Moving parades of boats and cars, often with colorful decorations, banners, and coordinated themes, attract attention and raise awareness in a unique way. If you have ever been to such an event, you immediately notice that they bring together diverse groups, creating a fun, supportive atmosphere while still promoting the core message of breast cancer awareness.
The Big Bonus: Free Publicity
Unique events like rallies and parades are more likely to gain media attention, further amplifying the cause and giving YOUR COMPANY FREE PUBLICITY.
By revitalizing participation through car rallies, motorcycle cruises, and boat runs, breast cancer awareness initiatives can regain momentum. This renewed engagement will lead to:
- Increased fundraising
- Stronger community support
- Enhanced public awareness
- More funds for research
- Better support for patients
- Greater emphasis on early detection and education
The Ultimate Untapped Marketing Opportunity: The Boat
After extensive research, one incredibly effective event stood out as an unbelievably untapped marketing BOATnanza just waiting to be exploited.
Name the Most Popular Boat in the World
Outside of the Titanic (which is currently out of operation), nobody seems to be able to name the most recognized boat in the world.
Now, imagine sponsoring the most popular boat in the world. A boat that represents support for breast cancer awareness, provides an untapped niche, and is something people can physically experience, photograph, and engage with.
A marketing machine on steroids that is a 24/7 awareness campaign and fundraiser that doubles as a “Make-A-Wish” experience for those fighting their battle for life.
A Boat That Commands Attention
Just look at this boat. Does it draw your attention? Does it spark curiosity? Would you take a closer look or go for a ride if given the opportunity? Absolutely.
The Viral Marketing Effect
Our research showed that no matter where the Killer Boobs™ boat was—on the water, docked on shore, or being transported—this marketing phenomenon would draw a huge crowd.
- People want to photograph it
- People want to video it
- People want selfies with it
- People want to share it on social media
Does Your Current Marketing Do That?
Does your current marketing inspire people to share it with tens of millions of people weekly FOR FREE?
The Ultimate Marketing Investment
Imagine a boat where nearly everyone who sees it wants:
- A ride
- A photograph
- A selfie
Does your marketing currently do that?
Neither does your competitors’ marketing.
Yet.
The 17 Key Components of Effective Marketing
Ask your Marketing Team if they can think of another single brand worldwide that can also check all 17 boxes in a single ad or marketing campaign.
How about just 12? 10? 8?
Good luck.
Why Team Up with Killer Boobs™?
Because you want to take full advantage of promoting your company into the single best marketing machine that has no competition. You want to promote your company to its highest potential. You want your consumer base to skyrocket and you want to be known as a company that cares about your loyal customers. All of this contributes to boosting your profits…
…but more importantly, because the life of someone you love deeply, (possibly even your own), would depend on it. Literally.
The Reality of Breast Cancer
Think of eight women that are very close to you: mothers, daughters, sisters, friends. Statistically, one of them will be diagnosed with breast cancer during her lifetime.
Statistically, it is no longer a question of if you know someone with breast cancer, it’s now who you know.
Whomever fate chooses, that loved one is going to need all the help and support that she can get as she literally fights for her life. And that is where our incredibly valuable niche comes into play. A niche that was created and designed by women who were diagnosed with breast cancer and struggling with their treatment.
It was through their own personal experience that the idea for this niche came to light, and soon, with your support, a reality. Shockingly, it is an incredibly important niche that women with breast cancer are still not able to access and therefore are subjected to a needless additional struggle because it has been overlooked this entire time.
A Gift of Comfort & Support
As members of the Killer Boobs™ team who were diagnosed with breast cancer shared, when they were first diagnosed, they were numb, frightened, scared, and worried. Their attention wasn’t immediately on themselves but on their family:
- How would their husband manage without his wife?
- Would their children be okay without their mother?
- How would the bills get paid without the second income?
Slowly, their attention focused back on themselves. The doctors explained the treatment process: the chemotherapy, the side effects of radiation, and so on. But because they had never had breast cancer before, they didn’t know WHAT they needed to aid them through the entire process.
Their experience led them to realizing that they needed important products like:
- A robe
- Throat lozenges
- Chapstick
- Audiobooks
- Music earbuds
- Water & snacks
- Lotion
- Hairbrush
- Slippers
- And much more
Most of this, the hospital did not provide.
Killer Boobs™ and YOU will.
Luxury Leather Duffle Gift Bags
Our niche is to provide thousands of these luxury design leather duffle gift bags to hospitals all across America each year to give away absolutely free to all women in need. These bags will be professionally stitched with both the Killer Boobs™ logo and YOUR company logo.
Additionally, each bag will be accompanied by a Get Well card from you that includes a pre-paid Visa card to help cover any additional purchases that may be needed.
These duffle bags are not cheap. They are expensive because the individual that they are going to is priceless and deserves the best of everything as they begin the fight for their lives.
Anything that Killer Boobs™ can do to help ease the burden already inflicted on these beautiful women is our privilege to provide.
Media Exposure & Publicity
As an added bonus, when these luxury gift bags are delivered, the media is invited to the event. This is another opportunity to showcase Killer Boobs™, your support, and generosity.
How Killer Boobs™ Will Market Itself & YOU
This is just one amazing and impactful way that Killer Boobs™ plans to market itself and YOU. We aren’t going to divulge all of our trade secrets, but we will tell you that some of these ways are proven to generate literally hundreds of millions of views annually FOR FREE.
Our Proven Marketing Strategies Include…
Social Media Campaigns
Killer Boobs™ will be using platforms like YouTube, Facebook, Instagram, TikTok, and X (Twitter) to maximize outreach.
Influencer Collaborations
Additionally, Killer Boobs™ will be collaborating with influencers to further amplify brand awareness and legitimacy.
Charity Fundraisers & Branded Events
Poker Runs, rallies, parades, and shows will help bring Breast Cancer Awareness back to the forefront while allowing anyone to participate.
Merchandise Sales
Merchandise sales are always a major fundraiser. The Killer Boobs™ summer clothing line includes a variety of apparel and accessories that will help fund the cause and spread awareness.
Education Through Humor
Killer Boobs™ will use humorous yet informative content in professionally designed videos to educate the public about breast cancer awareness and preventative measures.
In Closing
Killer Boobs™ will leave you with a few critically important reminders on how they can maximize the benefits to companies that sponsor Killer Boobs™:
- Supporting Killer Boobs™ positions a company as socially responsible, enhancing their brand’s reputation among consumers who value companies that give back.
- Killer Boobs™ sponsors gain exposure to a female-centered audience, often one with a focus on health, wellness, and family. With over 300,000 new diagnoses each year, that’s potentially 300,000 new customers (not including their friends and family members).
- Sponsoring Killer Boobs™ would be a memorable association with a bold cause: Our unique name means that sponsors are more likely to be remembered as part of this cause.
- Sponsoring Killer Boobs™ leads to the potential for a long-term partnership: As Killer Boobs™ grows, sponsors will have opportunities for continued engagement, special campaigns, exclusive events, and VIP guests on a Killer Boobs™ Poker Run that amplify their reach and relevance in the health sector.
Thank you